Snowfolk Showcase Brightens Up Downtown Lansing this January
Visit & Support Local Businesses with a Creative Winter Event
LANSING, MICHIGAN, January 14, 2025 – LANTERN Small Biz and Element Massage, located in the heart of Downtown Lansing, Michigan, are spearheading an exciting new event to kick off the year: the Snowfolk Showcase. Designed to draw residents and visitors back to Lansing’s downtown area, this unique event promises fun, creativity, and community connection.
From Tuesday, January 28, 2025, to Saturday, February 1, 2025, local businesses in Lansing’s capital area will display their snowfolk creations—crafted from anything but snow. Visitors are encouraged to explore downtown, admire the imaginative displays, and vote for their favorite designs.
““The Snowfolk Showcase is all about bringing the community together in a fun and creative way while shining a spotlight on the amazing businesses that make Downtown Lansing so unique. This event is a chance to brighten up winter, support our local economy, and celebrate the entrepreneurial spirit of Downtown Lansing.””
How to Participate:
Throughout the week, attendees of all ages can vote for their favorite snowfolk displays and revisit participating shops for the grand finale: Snowfolk Showcase Day on February 1, 2025, at 4 PM. The event will feature the announcement of the Snowfolk Showcase winner, exclusive deals, specials, and incentives at many local businesses. Plus, voting enters attendees into a raffle for exciting prizes!
Confirmed participants include Element Massage, Clover Joy Collective, Ornamaloo, Capital Hippie, Grewal Hall, Nubian Jewelry, Uno Deuce, Evergreen Apothecary, and more.
For more information, or to register your Downtown Lansing business, contact Colton Hughes at colton@massagelansing.com. The event is free and open to the public. Stay updated by visiting the official Facebook event page: Snowfolk Showcase.
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About LANTERN SMALL BIZ
LANTERN is a grassroots initiative aimed at illuminating the path for Lansing's entrepreneurs by providing a collaborative space to exchange resources, share experiences, and build community connections. With a mission to guide small businesses through the challenges of entrepreneurship, LANTERN is fostering a brighter future for Lansing's local economy.
About Element Massage
Element Massage, located in Downtown Lansing, offers a variety of therapeutic and wellness-focused services. Owned by Colton Hughes, Element Massage is committed to helping clients achieve a holistic sense of well-being by tailoring every session to individual needs. With a welcoming and professional atmosphere, Element Massage continues to be a cornerstone of health and relaxation in the Lansing community.
Press/Event Distributed by NOW Marketing
NOW Marketing, owned and operated by Jacki Krumnow, is a Lansing-based marketing agency dedicated to empowering small and medium-sized businesses through innovative and community-driven strategies. With over a decade of experience in public relations, brand development, and digital marketing, NOW Marketing is committed to championing small businesses and fostering growth within the Lansing area.
