Why Small Business Owners Should Hire Out Their Marketing

Running a small business is no joke. (I know, because I just started my own!) You’re juggling inventory, managing employees, serving customers, handling finances… oh, and marketing? Yeah, that’s another thing on the never-ending to-do list. But let’s be real: you didn’t start your business because you wanted to become a marketing pro. You started it to do what you love—and to create something amazing. That’s where outsourcing your marketing can save the day.

The Struggle Is Real: Why DIY Marketing Can Hold You Back

As a small business owner, you’re creative, resourceful, and driven. Maybe you’ve even done a fantastic job of promoting your business in the past. But here’s the truth: marketing is a marathon, not a sprint. It requires consistency, creativity, and staying on top of the latest trends.

And let’s face it—you’ve got a lot on your plate. If your marketing efforts have turned into just another checklist item or something you only think about when business slows down, you’re not alone. That’s a common pain point for entrepreneurs in Lansing, Michigan, and beyond.

What Happens When You Don’t Market Consistently

• Your Brand Loses Visibility: Out of sight, out of mind. If you’re not showing up consistently online, your audience might forget about you.

• Missed Opportunities: Potential customers are scrolling Instagram, Googling services, and checking reviews right now. If you’re not there, they’ll go to someone else.

• Wasted Effort: Sporadic posts and campaigns might give you a short-term boost, but they won’t create lasting growth.

Enter: A Marketing Pro to Save the Day

Imagine this: you’re free to focus on running your business, being the visionary, and making big moves. Meanwhile, someone like me, Jacki Krumnow of NOW Marketing, is working behind the scenes to make sure your marketing is consistent, strategic, and driving real results.

Here’s how outsourcing your marketing can be a game-changer:

1. Consistency That Builds Trust

Consistency is the secret sauce to building a brand that sticks. By outsourcing, you’ll have someone dedicated to keeping your social media posts, email campaigns, blog updates, google profile, website updates, and SEO strategies running smoothly—week after week, month after month.

2. Expertise You Can Rely On

With over 10 years of experience in marketing and public relations, I’ve helped countless businesses in Lansing, across Michigan, and the greater United States grow their online presence and drive sales. I know what works and what doesn’t, so you’re not wasting time (or money) on strategies that don’t deliver results.

3. More ROI, Less Stress

Hiring a marketing pro isn’t just about saving time—it’s about getting a better return on your investment. Whether it’s increasing your website traffic, generating more leads, or boosting your sales, having someone laser-focused on your marketing ensures that every dollar you spend works harder for your business.

Why Lansing Businesses Need Extra Marketing Love

Lansing and Michigan have a thriving community of small businesses—and a lot of competition. To stand out, you need more than a great product or service. You need to connect with your audience in a way that feels authentic and keeps them coming back.

Local SEO: A Must-Have for Michigan Small Businesses

One of the easiest ways to get in front of your ideal customers is through local search engine optimization (SEO). With tailored strategies, I can help your business show up when people in Lansing are searching for what you offer. Think about it: wouldn’t it be great to be the first name people see when they Google “[business type] near me”?

Social Media That Tells Your Story

Your customers want to know the face behind the business. Sharing your story, your wins, and even your behind-the-scenes moments creates a connection. And that’s what keeps people loyal. Don’t have time to post consistently? I’ve got you covered.

Let’s Make It Happen

Outsourcing your marketing doesn’t mean losing control. It means gaining a partner who’s just as invested in your success as you are. My job is to make your life easier and your business stronger, so you can focus on what you do best.

Ready to take your marketing to the next level? Let’s chat. I’d love to help your Lansing-based business grow, thrive, and stay top of mind.

Reach out today to schedule a consultation. Let’s talk about how we can create a marketing plan that works for your business. Whether you need help with social media, SEO, or a complete marketing overhaul, NOW Marketing is here to help!